Q: What
is The House of Marketing?
A:
The House of Marketing is Belgium's first Marketing Experience Hub.
It has been inspiring and supporting clients with strategic and operational marketing
expertise since 1995.
Are you looking for marketing expertise? Challenge us!
Q: Who
founded The House of Marketing?
A:
The House of Marketing was founded by two partners: Nicole
Berx and Marc De
Reu. Their intuition, combined with extensive business consulting and marketing
experience was right. Ever since its launch, The House of Marketing has grown
at high pace.
Q: Who are The House of Marketing's
shareholders?
A:
At this time, The House of Marketing is in the hands of four seasoned partners/marketers:
Nicole Berx and Marc
De Reu (the founding partners), Michel
Halet and Dirk
Peeters.
Q: How many people work within The
House of Marketing?
A:
The House of Marketing employs nearly 30 marketing experts. They work on various
marketing assignments, in small or larger teams. Their combined knowledge covers
the full spectrum of marketing areas and many business sectors.
Q: Who are the marketing experts?
A:
Our Marketing Experts are all experienced marketers, with a proven track record
in one or more marketing disciplines. But most importantly, they share a passion
for marketing.
Their combined knowledge covers the full spectrum of marketing areas and many
business sectors.
Meet them in our Marketing Experts.
Q: Who is on our client list?
A:
The House of Marketing has clients in many industries. If you are interested
in finding out exactly what we do for companies within a certain industry or
with a specific marketing challenge, please contact
us.
Q: What makes us unique?
A:
We share an exceptional passion for marketing.
We provide our clients with the right marketing expertise at the right time.
We provide a fresh perspective, innovative ideas, and insight into your business.
We deliver pragmatic and measurable solutions with impact to every marketing
challenge.
We strive to exceed our clients' expectations.
Q: How do we work?
A:
We have developed and refined a results-oriented marketing model.
This integrated
model springs from the shared experience of our marketing
experts, and has proven its functionality for many marketing
divisions of both large and small to mid-sized companies.
We specialize in marketing and the entire
marketing process. We help our clients bridge the marketing
Knowing-Doing Gap. This implies working either on pieces of
the process, or from start to finish.
Our experienced and passionate marketing
experts assist, guide, and support our clients in each of the
building blocks of the integrated marketing process.
Q: What do we offer?
A:
We offer the right marketing expertise at the right time, and are driven by
the need to bridge every marketing Knowing-Doing Gap we come across.
Q: Can I outsource my marketing activities
to The House of Marketing?
A:
Yes, you can. An increasing number of companies choose to maintain a lean structure
and a close focus on core activities. Outsourcing marketing may be a strategic
management choice, or a tactic instrument to control overhead.
A shared vision is the first step to managing
an outsourcing relationship. A number of clients have already
entrusted us with their outsourced marketing management, from
strategy to implementation.
Outsourcing marketing to The House of Marketing
allows you to tap into a pool of marketing expertise and industry
knowledge. We act, often on location, as a fully integrated
marketing department.
Q: How do we share knowledge within
The House of Marketing?
A:
Our marketing experts are in close contact with each other and with The House
of Marketing.
We have developed a number of tools that
ensure us of shared and thus leveraged knowledge: e.g. regular
training, information sessions, an extensive Intranet and Knowledge
Base, and our Marketing Knowledge Center.
Q: Why do we use a shell as logo?
A:
The shell symbolizes the way we work and look at marketing.
The inbound movement stands for getting
to the crux of the matter. We start from business objectives,
moving to marketing strategies, planning and implementation.
The outbound movement represents the speed
and leveraging power of our approach. We offer pragmatic and
tangible solutions for every marketing challenge.
Q: What is the Marketing Mingle Zone®?
A:
Extend your professional network. Meet others with your passion for marketing.
Share experiences and thoughts with hundreds of marketers.
The Marketing Mingle Zone ® is
the only place in Belgium where you can search for colleague
marketers online. You can network without having to leave your
desk.
Q: How can I participate in the Marketing
Mingle Zone®?
A:
It's easy!
As a registered user of this website you have a professional profile. The Marketing
Mingle Zone® allows you to search within these profiles. And look for others
who share your passion for marketing.
You can search on position, and/or industry.
And look into the professional profiles of the people you select.
If you want to mingle, you send them an e-mail .
Q: What is Marketing Buzz®?
A:
Our marketing experts have their personal views on marketing. Look into their
minds and read their marketing thoughts in the Marketing
Buzz ®. For registered
users only.
Marketing tips and tricks. Insights and
controversies. Ideas and tools. Delivered to your mailbox,
to be read on our site.
Q: I would like to work for The House
of Marketing, what do I do?
A:
Would you like to join our marketing experts? Take a look at our values and
beliefs, and contact us if you feel you share them and our passion for marketing.
We are continuously looking for excellent marketers to join
our ranks.
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