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Email:
michele.mees@thom.be
Strategic Marketing, MarCom, Web Marketing, Market Research,
PR.
Individual
personality : Enthusiastic, intuitive, independent,
open-minded, imaginative, creative, prefer to work with
people and ideas and concepts, well-developed written and
oral communication skills. I would rather change procedures
to see if any improvement can be made, rather than just
run them.
Group role
: Being around people energizes me. Tend to be perceptive
and cooperative. I like to include others in the process
of developing ideas and vision.
People management
: Creating motivation and enthusiasm for a project is more
important to me than management by control over individuals.
- Partner
Company: The House of Marketing
Joined The House of Marketing in January 2002
- PR & Marketing Communications
Manager
Company: www.STEEL24-7.com
From 2001 to 2002
Part of the project team starting up STEEL24-7 (e-business
service provider for the steel industry, joint venture of
Europe's leading steel companies), responsible for marketing.
- Account Director
Company: Porter Novelli Brussels
From 2001 to 2001
Supervising PR activities of ICT clients, with a team of
PR Consultants, in an international PR company (company
launches, media training).
- Marketing Communications Manager
Company: Yucom
From 1999 to 2001
Part of project team starting up the company. Responsible
for set-up of MarComs division, communication strategy and
coordination of implementation (portal, PR, media, POS,
customer & partner campaigns, etc.).
- Account Manager
Company: VVL/BBDO
From 1997 to 1999
Combine strategy-based thinking with strong creativity.
Drive creative, media, and strategic thinking for B2B, B2C,
Services, FMCG, and non-profit clients (Randstad-Interlabor,
Master Foods, Aidstelefoon, Passendale, Carlsberg, KB, ...).
- Account Manager
Company: McCann-Erickson
From 1995 to 1996
Task: successfully reposition a Belgian bank as a key challenger
in the Belgian financial services battlefield (CERA Bank).
Spider in the web role.
- Account Supervisor
Company: Koncept
From 1994 to 1995
Head of an account team, drive all communication activities
of a very heterogeneous group of clients (SBB, Veritas,
Unox, Iglo, Ford Motor Cy, Beckers, Coral, ...).
- Account Executive
Company: Koncept
From 1993 to 1994
- Marketing Researcher
Company: Koncept
From 1991 to 1993
Post-Graduate
Degree 2: Economy (IPO Management School UFSIA)
Post-Graduate Degree 1: Master in Marketing
Management, Vlerick Management School, Ghent
Graduate Degrees: Master in Press &
Communication, RUG Ghent
Bachelor in Sociology, RUG Ghent
I
am 6: talking everybody's head off in class. Learning to
write with a stylus I get from school. Wanting desperately
to write with a "real" pen (yes, the ones with
ink cartridges). Only, Mom demands that "talks too
much" disappears from my school report. For 3 months!
But it does, and I get the real pen. (The oral communication
skills however re-appear on school reports, leading to speculations
about me becoming a lawyer, ouch!)
I
am 19: starting up a feminist student workgroup, opening
university debate on gender-related matters. Discussion
evenings, study trips, publications, literature sessions,
etc. I still manage to see many parallels between the "ideal"
world and the world of marketing and communications. Which
ones? Let's have a drink and discuss.
I
am 30: my son is born at home, in our temporary house in
the Netherlands. In the large bedroom, without a doctor
in sight (well, 1 was, but more in a parental role), to
be discovered by his little sister, everybody just in time
for breakfast in bed.
Open
Minds by Andy Law
ISBN: 0-75281-388-9
A few brave men turn their backs on conventional business
life, and create one of the most challenging corporate models
for St. Luke's Advertising Agency.
The
Fountainhead by Ayn Rand
ISBN: 0-451-19115-3
"My philosophy, in essence, is the concept of man as
a heroic being, with his own happiness as the moral purpose
of his life, with productive achievement as his noblest
activity, and reason as his only absolute." --Ayn Rand
Boze
Geesten by F.M. Dostojewski
ISBN: Van Oorschot Amsterdam 1959
This is a masterpiece about psychology, religion and the
monster of collectivism, written with an exceptional vision
and lucidity. Dostojewski predicted the rise and fall
of totalitarian communism long before it appeared, solely
on the basis of human psychology.
Virtuele
Tomaten en Conceptuele Pindakaas by Goos Geursen
ISBN: 90-267-23318
Read
about marketing, brands, communication, and people in this
eclectic and inspiring chaos permissive book, with a great
iography.
Midnights
Children by Salman Rushdie
ISBN: 039451470X
"Reality is a question of perspective"
--Salman Rushdie (I loved all of Rushdie's books, admire
the story telling).
The only thing
that is good without qualification is the good will --
Immanuel Kant
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