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Email: michel.halet@thom.be
Strategic Marketing and Planning, CRM, Sales, Web Marketing
Individual personality : Result driven, pragmatic and no-nonsense
minded. Not indulgent for mediocrity. Believe strongly in
three main life values: trust, responsibility, and tolerance.
Group role : Facilitator, catalyst.
People management : I drive consensus, and do not accept
compromise. I try to gain respect rather than to impose it.
- Partner
Company: The House of Marketing
From January 2000
Assignments: Different strategic and operational
assignments in the ICT B2B industry, in the financial services
and in the industrial services.
- Director Sales and Marketing
Company: Van Gansewinkel
From March 1997 to December 1999.
Developed the commercial and operational activities of
the Van Gansewinkel Group in the French speaking part of
Belgium.
Contributed to the marketing strategy of the group in Belgium
and in The Netherlands moving the mindset from product
to segment management.
Responsible for CRM. Contributed to the definition of the
e-business strategy.
- Division Manager
Company: Rentokil Textiles Rental Belgium
From August 1996 to February 1997
General management of all the activities of the division
in Belgium: two production units, three sales and service
units, and a marketing department, 350 people.
Sales, Marketing and Service Director.
- Director Marketing Sales and Services
Company: Friswit Linensupply, part of British Electric
and Traction Ltd.
From November 1994 to July 1996.
Responsible for all sales, service, and marketing activities
in Belgium.
- Sales and Marketing.
Company: Friswit, part of British Electric and Traction
From 1986 to 1994
Various sales and marketing functions and responsibilities:
product management, account management, marketing management,
both in industrial and healthcare markets.
Post-Graduate Degree
1: Marketing Management, Ehsal, Brussels.
1992
Graduate Degree: Germanic Languages.
All Marketing Experts of The House of Marketing are fluent
communicators in Dutch, English, and French. They also know
common computer programs and can be considered Internet-savvy.
Additional languages : basic German and Spanish.
Other skills : Proficiency in process (re-)engineering and change management.
A "Re-design" project in the Benelux
operations of B.E.T. Plc.: the power of innovation in
processes to generate growth and profit.
The restructuring of sales and service
units at Friswit in 1995. A real life lesson on the
social responsibility of enterprises, a test on essential
values like mutual respect, empathy and commitment, a successful
P&L challenge.
Leaving teaching to make a new start in the sales: I discovered
a new passion.
Valeurs et Modernité by
Alain Peyrefitte
ISBN:2-7381-0401-0
An extensive report on value creation drivers in different times and different
economy systems: a philosophy of economy.
Chaos, Making a New Science by James Gleick
ISBN: 0 14009250 1
A simple analysis on the relationship of a complex scientific theory with various
society phenomena.
Céréales Killer by San Antonio - Frédéric
Dard
ISBN: 2 265 07184 6
When you need to relax after a hard day, if you like crispy thrillers in Parisian
slang!
"Experience is simply the name
we give our mistakes"
-- Lady Windermere's Fan, Oscar Wilde.
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