|
Email: nicole.berx@thom.be
CRM, strategic marketing, business plan development, marcom,
direct marketing
Individual personality : Committed, enthusiastic, perfectionist.
Group role : mediator, reconciliatory, result-driven.
People management : coach and mentor.
- Partner
Company: The House of Marketing
From 1995
Assignments: Founding Partner of The House of Marketing
Sector: extensive experience in FMCG
Several consulting and interim management assignments,
both for medium-sized and large multinational companies,
in the areas of marketing and marketing communication.
- International Marketing Manager
Company: Schöller
From 1989 to 1994
Responsable for the creation and management of the International
Marketing Department, covering Belgium, UK, France, and
the Netherlands.
- Senior Product Manager
Company: Warner Lambert
From 1987 to 1989
Product Management of the Confections Division (chewing
gum, boiled candy) for brands such as Clark's, Trident,
Chiclets, and Clorets
- Brand Manager
Company: British American Tobacco
From 1982 to 1987
Responsible for all domestic cigarette brands such as Boule
d'Or and consequently for all international brands such
as Barclay and Benson and Hedges.
Post-Graduate Degree
1: Master of Science
in Business Administration, USC, USA
Graduate Degree: Commercial engineer, LUC Diepenbeek, Belgium
All Marketing Experts of The House of Marketing are fluent
communicators in Dutch, English, and French. They also know
common computer programs and can be considered Internet-savvy.
Additional languages : German: good
knowledge
Meeting my husband Marc.
Quitting my secure job and start The House of Marketing.
My brother's sudden death.
One-to-One marketing
by Peppers & Rogers
Inspired me to change my views on "product-driven marketing"
The Cluetrain Manifesto by Christopher Locke
An eye-opener for a "classical trained off-line marketer"
The Celestine prophecy by James Redfield
A book that drives people to extreme opinions! To be read with an open mind.
Harry Potter by J.K. Rowling
Let's keep looking beyond what seems obvious (and enjoy ourselves at the same
time .)
" Do not take life too seriously.
You will never get out of it alive ."
-- Elbert Hubbard
|
