Philippe Ruttens

Contact

Email: click here

Key Marketing Expertise

B2B marketing communications, international strategy, planning, branding, corporate marketing, market research, competitive intelligence, internal communications, media relations.

Personality

Individual personality : Dynamic, focused, enthusiast, independent, practical, flexible. Enjoys new and varied challenges with a focus on clear actions and deliverables. Loves change, hates bureaucracy.

Group role : Support and help colleagues in their daily work. Contribute to the company results in a concrete/measurable manner. Enjoys teamwork and workshops with focus on tangible actions and common sense.

People management : Enjoys mentoring and guiding others under common goals. Autonomous and creative approach preferred. Thrives in energetic teams and environments.

Professional Milestones

• Knowledge Manager
  Company: The House of Marketing
  From July 2007
  
  Responsible for improving and enabling the sharing of formal and tacit knowledge within the company and across projects, in support of new business win, revenue growth and delivery goals. Focus on workshops, processes, communications, strategy, Extranet development, training and change management.

• Freelance/Interim Consultant
  Company: Various
  From 2001 to 2007
  
  Full management of projects or functions for several consulting and client firms, including:
  
  
  - Interim Information Manager for marketing intelligence consultancy:  

  Management of information/research team, projects, processes   

  and tools
- Big Five consultancy: International market/competitor analysis, 

  newsletter and report writing for over 3,000 staff worldwide   

  (strategic consulting)
- Major IT service firm (Telecom & Media): Development of a

  marketing & sales Intranet portal for over 400 sales managers

  (content and project management)
- Interim Marketing Communications Manager for B2B e-

  Marketplace

  (Industrial Products): Development of marketing plan, branding

  strategy and communications plan/tools for commercial launch
- Publishing and creative sectors: Development and running of

  coaching program (business/marketing workshops). Journalism  

  work for trade magazines (editing/research/writing)

• European Knowledge Manager, Sales Support
  Company: Ernst & Young, then Cap Gemini
  From 1999 to 2000

Responsible for Europe-wide definition and implementation of new knowledge support activities for accounts, pursuits and engagements (across industry sectors):
- Developed European and global service offering and packaged

  tools/templates for knowledge workers (global launch/brand for

  KM program)
- Increased awareness of knowledge processes and coached over

  50 knowledge workers, sales managers and consultants (direct

  involvement with over 10 major accounts in Insurance,

  Government and Defence sectors)
- Supported the sales process through participation in new

  business wins (increased rate)
- Developed and facilitated training workshops in Italy, the

  Netherlands and the UK

• Senior Manager, Market Intelligence Unit
  Company: MasterCard International (Mondex)
  From 1998 to 1999

Responsible for the strategy and management of two Marketing units (four staff in total): Market Intelligence, Configuration & Document Services:
- Full budget management (over £600k), including revenue target

  and £100k+ cost savings
- Conducted strategic review and internal audit for Information

  Services
- Developed and launched new marketing information products

  covering the smart card market and competition analysis:  

  workshops, reports, presentations, research and newsletters.   

  Total audience of over 300 senior managers, high level of client

  satisfaction
- Project managed the company's shared information systems   

  (including the Intranet site) and information/knowledge

  management activities
- Led the selection and initial implementation of the company's

  configuration and document management systems and processes   (for software, technical specifications)
- Worked with and supported Mondex Executive Committee and

  shareholders (over 20 leading banks)

• EMEA Competitive Intelligence and Analyst Relations Manager
  Company: Accenture (EMEA office, London)
  From 1996 to 1998

- Set up and managed Competitor Intelligence function for Europe 

  (incl. plan, tactics, communications, reports, database

  development) serving over 500 internal clients
- Responsible for optimising European relationships with analyst

  firms such as: Gartner Group, Dataquest, IDC, INPUT,   

  Datamonitor (through request management, supervision of  

  published profiles, interview co-ordination, events support)
- Gathered, analysed and reported primary and secondary  

  information on consulting, IT and related markets across Europe 

  (both for strategic and sales usage)

• Marketing/Communications Consultant
  Company: CLARUS Consulting (Brussels)
  From 1992 to 1996

Managed marcom projects for European headquarters of US blue chip firms:
- 3M Europe: market analysis and reporting, corporate marketing

  support
- Europay/MasterCard: Brand migration strategy for 7 debit/credit

  brands, incl. focus groups in 3 countries, interview analysis,  

  production of creative mock-ups (logo, poster), communications

  plan, brand manual

- AT&T/Unisource: Brand strategy, plan and tactics for launch of

  new brand (Uniworld) including: research, creative concepts,  

  collaterals, supervision of agencies
- DHL Worldwide: Internal newsletter for senior management of 

  Lufthansa, JAL and DHL. Analysis and reporting of TV/press    

  advertising data across Europe
- Other projects and clients included: Brand manual for Owens-

  Corning Fiberglass, sales & marketing system for Brown &

  Williamson, marketing system for Colgate Palmolive

Education Milestones

MSc in International Marketing : 1990-1991 University of Strathclyde (Glasgow).

BSc in Information Technology : 1987-1990 FUNDP Facultes Notre Dame (Namur)

Social Economics Degree : 1985-1987 FUNDP Facultes Notre Dame (Namur)

Additional Knowledge

All Marketing Experts of The House of Marketing are fluent communicators in Dutch, English, and French.

Knowledge Management, Media.

Private Milestones

•  Managed my one-man consultancy successfully and profitably for

   6 years

•  Took a five-month career break to travel around the world and

   develop my photography expertise

•  Lived and worked in four countries (UK, Australia, Belgium,

   Switzerland), starting from scratch each time

My books of inspiration

Learning to Fly: Practical Lessons from one of the World's Leading Knowledge Companies by Chris Collison and Geoff Parcell
ISBN: 978-1841121246
Few knowledge management books are really no-nonsense and written by actual practitioners. This one offers tools and real insights, focusing on BP, one of the most KM-enabled blue chip firms.

My motto

Live before you die -- Unknown