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Sophie
Pollet and Dirk
Peeters published an insightful article on the relationship
between retailers and manufacturers, and their struggle for
the consumer.
The
article was based on several interviews and a panel session with
manufacturers, and explores the ways the relationship with
retailers could evolve over the next years.
De
toekomst van distributeurs en fabrikanten: vijanden of partners
in de strijd om de consument? Het standpunt van de fabrikanten.
Click
here to read or download the article (PDF format).
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