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The House of Marketing helps European companies in the financial industry (banking, insurance, brokerage and, asset management) gain incremental business growth both in the short- and long-term,
whether it be through reduction of customer and asset churn, enhanced price realization, or enhanced customer life cycle management.
Experience has shown us that, the following are the key challenges and concerns of senior executives and marketing practioners in the European financial services industry:
- Finding new sources of organic growth, given the consolidation of market players, products (financial and insurance) and maturing of customer base
- Protecting their customer and asset base given price pressures from providers offering different cost structures or non- traditional business models
- Enhancing the price realization of current investment products and finding ways to get paid for the value of advice services provided
- Finding suitable people with the relevant competencies and talent to add value in a complex environment
- Strengthening customer relationships to avoid churn and finding ways remain the partner of choice at the customers’ critical life stages
The House of Marketing has worked with leading companies across the banking, insurance and financial services sectors. Our capabilities cover four marketing domains: marketing strategy, enhancing customer experience, enhancing organizational capabilities and getting more out of marketing performance. The following are some recent examples of our interventions:
- Development of a churn reduction strategy for a key player in the insurance industry
- Positioning of new financial services on the Belgian market for a Dutch bank
- Development of a targeted expansion strategy for a Luxembourg- based private life insurer
- Creation of a go-to-market strategy for a European provider of payment services
- Positioning commercial banking products & services in seven countries for a Belgian bank
- Development of customer-based web strategy for a large Belgian bank
- Helping develop pricing models to retain customer assets for a large bank
- Enhancing customer experience for a large Belgian bank
Interested in discussing your challenges with us?
Contact us:
Michele Mees, practice leader
Mobile: +32 (0) 474 482 454
Office: +32 (0)15 45 05 50
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