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The House of Marketing has a long history of expertise and experiences helping leading European based companies in the Information and Communication Technologies (ICT) industry achieve more positive business growth.
Senior executives and marketing practioners in the ICT industry face an environment of constant change, incremental innovations, and dynamic competition. Examples of unique opportunities and issues challenging the future growth among ICT providers include:
- Protecting existing customer base from new offerings of competition
- Finding the right balance of existing channels and new virtual channels for selling to customer base
- Getting enhanced price realization from new innovations that often face shorter and shorter life cycles
- Dealing with the emergence of new technology or communication platforms and making effective choices on existing product portfolio already in the market
- Reducing time to market of new innovations
- Migrating to a new business model
- Keeping up-to-date with customer needs given the proliferation of choices being developed and ensuring that these customers remain captive
The House of Marketing has a vast experience in pragmatically helping the leading players in different parts of the ICT sector achieve more growth. Our capabilities cover four marketing domains: marketing strategy, customer experience, organizational capabilities and getting more out of marketing performance. Examples of client interventions include:
- Market assessment of the attractiveness of Voice/Data integrated solutions for a B2B player
- Support in realizing more growth from software licensing for a leading software company
- Helping a leading Belgian telecommunications provider optimize marketing spend (through return on marketing investment process and tools)
- Segmentation of customer base to find potential opportunities and using those insights to develop relevant marketing activations for different ICT players
- Assistance in the development and deployment of customer relationship strategy and systems for large software companies
- Deployment of customer processes to enhance customer experiences for ICT player
- Design and roll-out of new brand positioning for a Belgian software provider
- Numerous capability building and interim marketing assignments for voice and data products
Contact us:
Michel Halet, practice leader
Mobile: +32 (0) 496 554 027
Office: +32 (0)15 45 05 50
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