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The House of Marketing has extensive experiences and knowledge helping leading utility companies achieve more positive business growth and improve their reputation.
Energy will be a major force of change in the 21st century. Strong growth in demand, increasing emissions, limited renewable energy resources as well as shifts in regulatory frameworks in addition to a landscape of mergers and acquisitions are changing the face of the European market.
A few examples to illustrate the many unique opportunities and issues challenging future growth among utility providers:
- Protecting the existing customer base in light of new market players and consolidation among existing players
- Volatility of commodity costs and dissatisfaction from customers about these price levels
- Concerns of customers and regulators relating to the environment and security of supply
- Getting more out of existing investments and achieving more focus on core capabilities
- Getting the resources and desired competencies to sustain the future growth of the businesses over the longer term
Our utilities team has conducted more than 50 projects in the past 5 years for our clients in the energy and environmental services market. Several utilities specialists of different proficiency levels are working daily on strategic and operational marketing projects for leading companies in the European electricity, petrol, gas, waste and water industries. Our expertise covers four marketing domains: marketing strategy, customer experience, organizational capabilities and marketing performance.
Our expertise has been proven in the following areas of activity:
- Defined and implemented the actionable B2B segmentation of a major European Utility based on customer needs analysis and developed a differentiated value proposition for each customer segment.
- Designed and launched new products and services packages leveraging the traditional commodity offering with innovative pricing products and value added services for the business to business segment.
- Developed the strategy and roadmap for the Green positioning of a major European utility provider. Formulated the strategic positioning, defined the roadmap and planned the operational execution.
- Developed an integrated communications campaign for new product and services packages. Managed the turnkey project from communication strategy to campaign execution and agency management.
- Improved the efficiency of utility- specific commercial processes by describing and analyzing internal processes as well as roles and responsibilities. Aligned deliverables to request of internal auditors to match traceability and risk management requirements.
Contact us:
Nicole Berx, practice leader
Nicole.berx@thom.eu
Mobile: +32 (0) 496 80 90 69
Office: +32 (0)15 45 05 50
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